Dr. Richard Ruff has spent the last thirty years designing and managing sales training projects for Fortune 1000 companies. These projects have varied in scope from targeted sales training efforts for launching new products to large-scale sales training performance engagements with organizations like UPS and Smith & Nephew.
Richard spent the first part of his sales training career with Neil Rackham during the start-up years for Huthwaite, Inc. In 2000, Richard and Janet Spirer founded Sales Momentum®. Sales Momentum® was founded to design a new generation of sales training programs that focused on helping Fortune 1000 companies achieve high impact business results.
During his career Richard has authored numerous articles related to sales effectiveness and co-authored Managing Major Sales, a book about sales management, Parlez-Vous Business which helps sales people integrate the language of business into the sales process, and Getting Partnering Right – a research based work on the best practices for forming strategic selling alliances. Richard is currently publishing a series of e-books about sales mastery in major accounts. He co-authors the Sales Training Connection, a blog for those with an interest in discussing innovative sales training ideas.
Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rensselaer Polytechnic Institute.
He has taught at the U.S. Navy Post Graduate School in Monterey as an adjunct faculty and in the continuing education programs at the Carlson School of Business at the University of Minnesota and in the Fisher Business School at Ohio State University.