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Mastering Major Account Negotiating – FREE ebook


Mastering Major Account Negotiating explores the negotiation strategies and skills used by top performers selling in major accounts. The negotiation book covertopics included in this ebook are:

  • building the customer relationship
  • creating and sustaining trust
  • creating a bigger pie
  • planning a negotiation strategy
  • selling value first, not price
  • executing a negotiation strategy
  • price discounting and the importance of selling value
  • face-to-face negotiating best practices
  • handling deceptive tactics

Get your copy of the Mastering Major Account Negotiating